The most special foreign trade season ushered in the most special Canton Fair. The 127th China Import and Export Fair opened on June 15th. The Canton Fair with a history of more than 60 years was switched from a physical exhibition to an online exhibition for the first time, creating a new platform for China's import and export enterprises and global buyers.
As a foreign trade enterprise, Twinsel went all out to prepare for the exhibition and strived to find new business opportunities and win new orders in the "cloud-ground combination" mode.
In the early stage of the exhibition, Twinsel prepared the VR exhibition hall including three-dimensional display of products, video applications and graphic details pages to bring a new experience for buyers, as if they were personally in the exhibition hall.
There are 2 live rooms for Twinsel Online, which are the live room for lighting fixtures and the live room for the system. After all, the online Canton Fair is different from the past one. There are new requirements for salespersons, no matter for the display method, product promotion, or negotiation and live streaming is a new test for them.
Some salesmen admitted that they mainly participated in the Canton Fair to connect with old customers, display products, understand industry trends, and win new customers in the past, but these goals may be difficult to achieve after changing to online fairs. However, during the special period, the online fair is undoubtedly the best choice, which can be operated in the home office of foreign buyers and the effect remains to be seen.
The Canton Fair held online is a temporary move in response to the COVID-19 outbreak. But this may also be an important opportunity to expand new ideas and seek new paths for development. Participate in referrals through videos or live broadcasts, which may be more effective than holding similar events offline.
Add: Tashan Industrial Park, Meilin Street, Ninghai County, Ningbo City, Zhejiang Province
Tel:0086-574-59953561
E-mail: dean@twinsel.com
